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Our Story


Whilst on a family vacation in Bali Alex was in awe of all the beautifully fresh & healthy foods on offer. It was here, in Bali 7 years ago, where the idea for Soul Boul was born. Alex saw a huge gap in the market in NZ for this kind of food, and thought they better jump on that before someone else does.

Six months later the girls found themselves in partnership together, purchased a food truck & started planning their first summer of trading. For five years they lived their dream lifestyle where they would work over the NZ summer and then escape the NZ winters. Although this lifestyle had its advantages, the girls started to feel like it was time to find a more permanent location. They had always dreamt of opening up their own little cafe in a coastal town.  

soul boul cafe truck

Founders, Alexandra Handcock & Stacey Horton, met whilst studying in Dunedin in 2015. They quickly became friends after discovering their shared love for wholesome & nutritious meals as well as health & wellness.

After studies Stacey landed herself an accounting role in Auckland & continued with her education by beginning her chartered accountancy papers. Alex moved back home to continue with her psychology degree & hospitality job in the hustling town that is Hamilton. After a few months of working in Auckland, Stacey quickly real
ised that perhaps the accounting world may not be for her. Alex was travelling at this time and they were in communication of what they could both do differently to find some more purpose & passion for life. 

Fast forward to March 2021, the girls found themselves a hole in the wall on the busy Mount Main Street. Trading out of the Sisters clothing store in the heart of Mount Maunganui they couldn't have dreamt of a better first spot for Soul Boul. They are operational 7 days a week, serving smoothie bowls, smoothies, sourdough toast, coffee, raw treats & yummy alternative lattes. 

With the success of their first store as well as requests to bring Soul Boul to other areas the girls started thinking about where their next spot could be. They decided to look around the Hamilton region and stumbled apon a new & exciting development called MADE - in Hamilton East. As soon as they met the developer & viewed the space the girls new that they could stop searching.

This spot felt perfect. 

Soul Boul, as part of MADE, will be opening in October 2023. 

How the soul boul starts
soul boul cafe Mount Maunganui street view, New Zealand.
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